How Xiaomi’s New Logo Inspired Boss Boleh’s New Logo

Are you disappointed at this logo, that we just made our original logo rounder?

No worry, we didn’t just change the shape from square to a rounder square but also changed the internal spirit as well as the mentality of the brand.

The new logo can be described using mathematical equations (a border radius that’s calculated with fine numbers) and it took us a long time to pick the right one (we started rebranding exercise just a day ago).

The new logo is not a simple redesign of the shape but an encapsulation of inner spirit,” said Hara during a video segment. “The design is essentially a reflection of the concept ‘Alive.’
Inspiration Quote by Xiaomi on why the new logo design is half way between a square and a circle

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